Sunday, July 7, 2013

Love noodles? Is it the next big thing?

Cheesy creamy spaghetti carbonara? Flavorful broth-soaked ramen with fatty pork? Frequent craving for sweet and savory pad thai? Refreshing soba salad for a healthy option?

So this is dedicated to you, all noodle lovers (and maybe potential converters to noodle lovers.). Because I LOVE noodles.

noodle + business
This noodle restaurant business called Noodles & Company recently made an IPO.  People on the (wall) street are arguing whether the stock is overvalued or undervalued etc., but this blog is not about investment so I will skip that (although this pre-IPO article by Forbes might give you some sense about how an expert saw this equity.)


I also have no idea about tastes because I have never tried, but I am just happy to see this noodle thing is trending now, and I also like their eclectic menu. And their location strategy is unique: avoiding the competitive cities like NYC. Let's see how they will do post-IPO...

In the cities, it looks like everyone's hyped about Ramen. A well-known Japanese ramen restaurant chain called Ippudo has been winning the foodies' soul in New York. An authentic Japanese style ramen restaurant, Yume Wo Katare, successfully attracted the market niche in Cambridge.


One of the latest trend seems to be the create-you-own fresh pasta type of place like Rana in the Chealsea Market. Keep your eyes open for the up and coming noodle businesses...



noodle + homemade
Indeed, no restaurant can beat the freshness, tastefulness, and creativeness of noodle dishes that you can cook yourself and enjoy at home. Here are some simple dishes I like. (and all the noodles have to be cooked al dente, of course.)

Fresh Tomato Sauce Spaghetti


かけそば Kakesoba


짜장면 Jajangmyeon

I never actually made a real Jajangmyeon (I only had instant noodle...). 

Nevertheless the real fun part is actually making noodles from scratch... Maybe I should try again when it gets cooler... 

So...what's your favorite noodle, people? Lily would say, "I like rice." So maybe she should write about rice next time...


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